Apart the gender wage gap and career glass ceiling, there is one more troublesome rule which applies mostly to women. The Pink Tax refers to an extra amount of money which women are supposed to pay for specific goods and services ‘designed just for them’.

So-called tax itself is the price difference between goods dedicated for men and similar dedicated for women, which may differ only in colour. Pink colour may cost you average from 4% to 29% procent more comparing to those positioned as for man use (depends on the category of the product, according to From Cradle to Cane: The Cost of Being a Female Consumer. A Study of Gender Pricing in New York City, DCA Department, 2015).

This infographics appeared on the mock packages, placed on supermarket shelves among other goods, to inform more women about pink tax and how they could affect it by changing their consumer habits.

The ‘ugly-pink’ aesthetics was chosen for a reason; it is an reflection of bittersweet essence of pink, burdened by meanings.